Browse By

Roadmap to Customer Advocacy

he Art & Science of Transforming Leads into Lucrative Advocate

“Those who neglect the new will remain at the back of the line; those who wait for luck to make things happen will be disappointed”. His Highness Sheikh Mohammed bin Rashid Al Maktoum

“The significant problems we face cannot be solved at the same level of thinking we were at when they were created.” Albert Einstein

“The problems of the world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need men who can dream of things that never were.” John F. Kennedy

Throughout history, great leaders and brilliant minds have shown us that overcoming adversity requires new age thinking. Once again, the world is in turmoil, presenting challenges which mandate that those who can think differently and innovate effectively will succeed where others fail. The Real Estate Industry is not immune from today’s challenges. While opportunities are still emerging, the rules have changed, and a new breed of Real Estate professional is required.

This customer advocacy course was developed by award winning real estate professionals and is run exclusively at the Dubai Real Estate Institute. The course was created in recognition that the Real Estate industry is entering an era which demands a new approach to identifying and capitalizing on opportunities in a challenging business environment. Leaders in thinking shape the future.

What Is Customer Advocacy?

The course will establish what Customer Advocacy is and introduce the engine that generates customer loyalty and describes the journey that customers go through while dealing with a brokerage firm.

How do we create Customer Advocacy and make it part of our day to day and long term activities?

The course will detail the framework to provide structure to the customer advocacy function, so that all the groups involved from marketing, sales and leasing to after sales know what the processes are, the role or each group and what the expectations are along the way.

How do we nurture the Customer Advocacy function?

The course will examine what it takes to move beyond the reactive and into the proactive mode of operation – looking at ways to improve processes, communications, and evaluation tools- to ensure that customer advocacy is promoted and developed effectively and efficiently.

Who should attend?

This customer advocacy course was developed by award winning real estate professionals and is run exclusively at the Dubai Real Estate Institute. The course was created in recognition that the Real Estate industry is entering an era which demands a new approach to identifying and capitalizing on opportunities in a challenging business environment. Leaders in thinking shape the future.

Course Objectives:

• Assess customer needs and exceed customer expectations.
• Establish an institutional and practical definition of the role of marketing, sales and after-sales in the customer journey.
• Improve critical thinking skills to resolve incidents quickly and consistently.
• Satisfy customers by using active listening skills and effective communication and negotiation strategies.
• Develop an awareness of the core processes and best practices used in service and support.

Course & Schedule:

• The program will run 4 hours (contact us to know the dates).
• Participanit’s manual – including the customised course material covered over the course duration.
• Additional readings – for students to read on their own and apply to their own posotion within the organisation.